ONLINE STORE    |   BUY THE BOOK    |   BLOG   |   ABOUT DR. DOLGOFF   |   PRESS   |   CONTACT US

Posts Tagged ‘healthy eating for kids’

How Advertisers Manipulate Children

Wednesday, September 15th, 2010

I was shocked the first time my daughter parroted a TV commercial back to me; she was two and a half!  I was amazed that the marketing was able to hit its mark and make an impression on such a young child.  Here I was, unsuccessfully trying to get her to remember the ABC song, yet Kellogg’s had no problem getting her to both sing and quote their commercial.  It was shocking.

A study from Yale University’s Rudd Center for Food Policy and Obesity found that the least healthy breakfast cereals are the most aggressively marketed cereals.  The study also showed that cereal companies are purposely targeting children (as young as age 2) with these commercials.

Many companies are also using online marketing in the form of cereal websites and “advergames”.  For example, General  Mills’ Websites Millsberry.com averages 767,000 unique young visitors a month; each visitor remains on the website for about 24 minutes each visit.

General Mills has the distinction of marketing to kids more than any of its competitors.  Six of the 10 least healthy cereals advertised to kids are from General Mills!

How do companies decide which cereals to market to our kids?  It seems that they simply choose the least healthy cereals and make them “kid” cereals.  This study showed that cereals marketed to kids have 85% more sugar, 65% less fiber, and 60% more sodium than cereals marketed to adults.

Cereal companies spend nearly $156 million annually on kid-friendly TV commercials for kids.  Why do companies spend so much money on child targeted advertising?  Because it works!  These commercials prompt our kids to crave these unhealthy items.  And with the average child seeing 40,000 commercials a year, mostly for high-fat, high-calorie foods, that’s a lot of cravings!

When was the last time you remember seeing a commercial for a fruit or a vegetable?  These healthy foods are rarely promoted on TV because they are not branded items and don’t turn out the same profits.

What can parents do to protect their kids?  As always, it starts with communication.  Sit down with your child and talk about the commercials.  Explain to your kids that the purpose of the commercial is to get them to spend money.  Ask them if they think there might be some important information that the advertiser is leaving out.  “Do you think this is a healthy cereal?   Why do you think the commercial doesn’t mention anything about how much sugar is in this cereal?  Can you think of other cereals that are healthier?”

You can also discuss the use of cartoon characters.  “Why do you think the company chose a cartoon bear to sell this cereal?  Does it have anything to do with the cereal or is it just a way to get kids to watch the commercial?”

Most kids, even the younger ones, can be taught to see commercials for what they truly are.

The most successful way to avoid this problem, however, is to limit the amount of time your children spend watching television and playing computer and video games.  Companies are even starting to advertise there, as well.  It is possible that as your child is playing a beloved game, an advertisement is flashing before his eyes.  So limit the exposure to this “noise”.

The American Academy of Pediatrics recommends fewer than 2 hours of TV and computer/video games per day.  Parents seem to believe that their children will not agree to these limits but elementary and middle school children can usually be persuaded to cut down on TV, especially when parents give them ideas for other fun activities to do instead.  Sit down with your child and brainstorm all the fun things they can do that don’t involve electronics.

Food companies and advertising executives spend large amounts of time and money trying to control your child’s cravings.  Fight back with communication, education, and redirection.  Parents can (and should) be the ones with the most influence over their young children.

  • Share/Bookmark

Early Puberty: Another Result of the Child Obesity Epidemic?

Monday, August 16th, 2010

A new study from the journal Pediatrics finds that girls are beginning to develop breasts at the early age of 7 or 8.  These results support the findings of a 1997 study that noted puberty beginning in girls at the age of 7 or 8.  But why are our children starting puberty so much earlier?  Evidence indicates that the increasing rates of obesity play a major role.

According to current medical understanding, puberty normally begins in girls between ages 8 and 12 and in boys between ages 9 and 14. Historically, “precocious puberty” (early-onset puberty) has been defined as before the age of 8 for a girl and before the age of 9 for a boy.  The beginning of puberty is marked by penile enlargement or pubic hair growth for boys and breast bud formation and pubic hair growth for girls.  If a child shows such signs of puberty before this age, she is sent to a pediatric endocrinologist for a full workup.

Why does obesity lead to early-onset puberty?  Adipose (fat) tissue is metabolically active; fat tissue produces estrogen.  The more fat tissue a child has, the more estrogen she is exposed to.  It is generally accepted that overweight kids begin puberty earlier for this reason.

The presence of increased amounts of environment chemicals that mimic the effects of the sex hormones may also speed up the onset of puberty.  To date, there is no evidence to prove that assumption.   Dr. Frank M. Biro, the author of this new study, believes environmental chemicals are playing a role and will begin studying girls’ hormone levels and lab tests measuring their exposures to various chemicals.  More research needs to be done before we can conclusively state that these chemicals are affecting our children.

Early-onset puberty can lead to medical problems.  Girls who begin menstruating early have a slightly increased risk of breast cancer than other girls; such girls have a longer lifetime exposure to estrogen and progesterone, which can increase the growth of certain tumors.  While this study looked at breast growth and not menstruation, breast growth is also a sign of hormone exposure and likely also indicates an increased risk of cancer.

Kids with early-onset puberty also suffer from short stature.  While they initially appear taller than their peers, their growth plates close early, preventing the attainment of normal height.   The child who was the tallest in her class soon becomes shorter than her friends.

Girls with early puberty are also more likely to have polycystic ovarian syndrome (PCOS).  PCOS is a hormone disorder that begins in puberty and causes infertility, acne, and other endocrine abnormalities.

The onset of puberty differs among races.  African American and Hispanic children often begin puberty earlier than kids of other races, even when weight is taken into account.  This differential was confirmed in the current study.  While all kids seemed to enter puberty earlier, African American and Hispanic children began the earliest.

Not all doctors agree with the results of this study.  Dr. Catherine Gordon, a pediatric endocrinologist and specialist in adolescent medicine at Children’s Hospital Boston, said that so far, most evidence showed that neither breast development nor menstrual age had changed for white girls of normal weight.  Yet according to Dr. Biro, “our analysis shows clearly that the white participants entered puberty earlier than we anticipated.”

The new study included 1,239 girls ages 6 to 8 who were recruited from schools and examined at one of three sites: the Mount Sinai School of Medicine in Manhattan, Cincinnati Children’s Hospital or Kaiser Permanente Northern California/University of California, San Francisco. The group was roughly 30 percent each white, black and Hispanic, and about 5 percent Asian.

At 7 years, 10.4 percent of white, 23.4 percent of black and 14.9 percent of Hispanic girls had enough breast development to be considered at the onset of puberty.

At age 8, the figures were 18.3 percent in whites, 42.9 percent in blacks and 30.9 percent in Hispanics. The percentages for blacks and whites were even higher than those found by the 1997 study that was one of the first to suggest that puberty was occurring earlier in girls.

The question remains, when should doctors refer a child for a precocious puberty workup?  Some endocrinologists worry that if we accept puberty beginning at age 7 or 8 we would overlook serious medical problems, like endocrine diseases and tumors.  On the other hand, if this earlier puberty is the new norm, why should we frighten families and waste valuable time and money on unnecessary tests?  At this time, current practice does warrant a workup for any girl who shows signs of puberty before age 8.

It is clear that early-onset puberty is just one more effect of the child obesity epidemic.  It is imperative that we help our overweight children attain a healthy weight as soon as possible.  Parents are urged to get help for their overweight kids as soon as they begin to show signs of abnormal weight gain.

  • Share/Bookmark

How To Pack Healthy Snacks for the Beach

Tuesday, June 29th, 2010

Summer is finally here and it’s time to hit the beach. But summer doesn’t give us the right to eat poorly. It’s important to stay healthy all year round. Relaxing at the beach is a great way to spend the day, but make sure you bring some healthy treats to share.

Before you set out for a day at the beach, it’s always smart to plan ahead and pack some yummy food to bring along.   Instead of bringing junk food, this year try something new and healthy. I love to freeze different foods the night before my beach escape.  Frozen fruits, like grapes and blueberries, are especially refreshing in the heat, taste great, and provide you with healthy nutrients. Freezing yogurt the night before can also make for a great beach snack. By the time you’re ready to eat, the yogurt won’t be frozen but will be nice and cold.  You can also bring along some granola or make your own trail mix. These snacks provide energy and can be added to the yogurt and fruit to make your own parfait. Try to avoid salty foods though, like salted pretzels or salted nuts. It’s important to stay hydrated and keep your energy level up when spending the day in the sun.  Salty foods will do just the opposite by dehydrating you.  Foods like fruit and veggies are high in water content which will provide you with a little extra hydration. Making sure you have lots of water is extremely important as well. For those who don’t love to drink plain water, bring along some flavor packets to keep everyone happy.  Drinking is the key to making it through a day at the beach and in the sun.

Plan on eating a meal at the beach? Don’t spend all your money on greasy cheeseburgers and pizza; instead, bring a healthy lunch that everyone will enjoy. Reduced fat peanut butter and cut up apple pieces on a whole-wheat sandwich will be popular, especially with the kids. Besides being easy to prepare, the peanut butter will provide some protein and the apples will add some extra water content. To make the sandwich even more enticing for the kids, try putting the peanut butter and apples in small whole-wheat tortillas to make eating more fun. It tastes extra-yummy when the peanut butter melts in the sun and gets all gooey.  Don’t forget extra napkins!  Feel free to add some of that granola or some banana. Making a normal sandwich into a wrap not only makes eating more exciting but also makes them cleaner; wraps are easier to hold so you don’t have to worry about your sandwich contents falling into the sand.

If your kids insist on eating at the snack bar, let them choose between a grilled chicken sandwich and grilled chicken fingers.  Most snack bars will be happy to substitute grilled chicken for the fried chicken on the kids’ menu.  Forego the fries and get baked potato chips instead.  If your kids are clamoring for the ice cream truck, have them choose ices over ice cream for a lot less fat.

With all these healthy choices, everyone will be satisfied and you are guaranteed to enjoy a great day at the beach. Your friends and family with thank you, as will your body. And don’t forget the sunscreen.

  • Share/Bookmark